The Psychology of Style
The Psychology of Style – How What You Wear Shapes How You Feel
There’s a huge body of research (and real-life stories) showing that what we wear goes far beyond fabric and trends. Our style choices are a blend of childhood influences, cultural cues, and a desire—conscious or not—to express who we are, or who we want to become.
Why We Dress the Way We Do
Our earliest memories of style are often shaped by those around us—especially our mothers or primary caregivers. If your mum dressed up for every occasion, you might find yourself reaching for a bit of lipstick on a tough day. If she was practical and minimal, you might feel most yourself in simple classics. How we view femininity, confidence, and even “appropriate” dress is often seeded in childhood and blooms through experience.
The Science: Clothes Change Our Minds (and Others’ Perceptions)
Research in “enclothed cognition” shows that the clothes we wear don’t just change how others see us—they actually change how we think and feel about ourselves. Well-fitted clothing, for example, has been shown to increase self-esteem and a sense of capability (source: Family Britches). Dressing in a way that aligns with your personality and lifestyle can profoundly boost your mood and mindset (Genny Chia).
Case Study: The Woman Who Wore a Hat
Take the story of a woman who lacked confidence but wanted to appear self-assured. One day, she decided to wear a hat—something that made her stand out. That small act of “playing confident” changed her life. Not only did she meet her future husband (who was drawn to her boldness), but over time, the act of wearing hats became part of her authentic self. The confidence she was “pretending” to have became real.
Other Real-Life Examples
Many professionals choose power suits or a bold lipstick for important meetings—not just to impress others, but to step into a more confident mindset.
Some people use colour to lift their mood on grey days—scientifically, this works! Bright colours can trigger the release of dopamine, the brain’s “feel-good” chemical.
In interviews or on first dates, we often “dress up” to project our best selves. This isn’t just about appearances; it’s about stepping into the version of ourselves we want to be.
Childhood & Cultural Influences
Our style DNA is a mix of upbringing, culture, and personal experiences. For some, rebelling against a strict dress code as a teen is the first taste of independence. For others, mimicking a stylish parent or celebrity shapes lifelong preferences.
The Halo Effect: First Impressions Count
Studies show that up to 55% of first impressions are based on appearance alone. The “halo effect” means that if we look polished or confident, people are more likely to believe we’re capable and trustworthy—even before we speak!
The Takeaway: Dress for Who You Want to Become
Ultimately, style is a powerful tool for self-expression and transformation. Whether you’re “playing confident” in a bold hat or finding comfort in familiar classics, what you wear can shape not just how others see you, but how you see—and become—yourself.
Curious to explore your unique style personality or break out of a style rut? Book a style session and let’s discover the pieces that help you feel like your best, most authentic self.
