Signature zebra print texture, representing the creative flair and unique personality of Hello Beautiful Style.

Privacy Policy

Privacy Notice for Hello Beautiful Style

Last updated: 2 June 2025

This privacy notice explains how we collect and process your personal data when you use www.hellobeautiful.style, including when you purchase a product or service, sign up to our newsletter, or take part in a prize draw or competition. By providing us with your data, you confirm you are over 13 years of age.

Who We Are

Hello Beautiful Style is the data controller for your personal data (referred to as “we”, “us” or “our” in this notice).

Contact Details

  • Full name of legal entity: Hello Beautiful

  • Email address: mel@hellobeautiful.style

  • Postal address: 13 Pangbourne Close, Lemington, Newcastle upon Tyne, NE15 8UX

If you have any concerns about how we use your data, please contact us first so we can help. You also have the right to complain to the Information Commissioner’s Office (ICO): www.ico.org.uk.

If your personal information changes, please let us know by emailing mel@hellobeautiful.style.

What Data Do We Collect?

“Personal data” means any information that can identify you as an individual. This may include:

  • Identity Data: Name, username, marital status, title, date of birth, gender.

  • Contact Data: Billing and delivery addresses, email address, telephone numbers.

  • Financial Data: Bank account and payment card details.

  • Transaction Data: Details about payments and purchases.

  • Technical Data: Login data, IP address, browser type/version, time zone, operating system, and device details.

  • Profile Data: Username, password, purchase history, interests, preferences, feedback, survey responses.

  • Usage Data: How you use our website, products, and services.

  • Marketing & Communications Data: Preferences for receiving marketing and communications.

We may also use aggregated data (which doesn’t identify you) for analysis and business improvement.

Sensitive Data:
We do not collect sensitive data (e.g., ethnicity, health, religious beliefs, sexual orientation, or criminal records).

How We Collect Your Data

  • Direct interactions: When you fill in forms, place orders, create an account, subscribe, request marketing, enter competitions, or give feedback.

  • Automated technologies: We collect technical data as you browse our site using cookies and similar technologies.

  • Third parties/public sources: We may receive data from:

    • Analytics providers (Google, Facebook, etc.)

    • Payment and delivery services (Shopify, HSBC, Xero)

    • Public sources (Companies House, Electoral Register)

How We Use Your Data

We use your data only when legally permitted, such as:

  • To perform a contract with you (e.g., fulfilling an order)

  • When necessary for our legitimate interests (where your rights do not override these)

  • To comply with legal or regulatory obligations

We do not rely on consent for most uses, except for sending marketing communications (which you can opt out of at any time).

Marketing:
You will receive marketing from us if you have requested information, purchased from us, or opted in, and have not opted out. We never share your data with third parties for marketing without your express consent.

Change of Purpose:
We only use your data for the purposes we collected it, unless we reasonably consider another use is compatible. We will notify you if we need to use your data for a new, unrelated purpose.

Sharing Your Data

We may share your data with:

  • Service providers (IT, payment processing, etc.)

  • Professional advisers (lawyers, bankers, auditors)

  • HMRC or other authorities when required

  • Third parties in the event of a business sale or restructuring

All third parties must respect the security and confidentiality of your data.

International Transfers

If we transfer your data outside the UK/EEA, we ensure it is protected to EU standards (e.g., via adequacy decisions, standard contractual clauses, or Privacy Shield). For details, email mel@hellobeautiful.style.

Data Security

We use appropriate security measures (including SSL encryption) to protect your data. Only authorised personnel and third parties with a business need will have access.

Data Retention

We keep your data only as long as necessary for the purposes collected, or to meet legal/accounting requirements (typically six years for customer records). You can request deletion sooner in some circumstances.

Your Legal Rights

You have the right to:

  • Access your data

  • Correct your data

  • Request erasure

  • Object to processing

  • Restrict processing

  • Request data transfer

  • Withdraw consent at any time

For full details, visit ICO Individual Rights.
To exercise your rights, email mel@hellobeautiful.style. We may need to confirm your identity before proceeding.

Cookies

We use cookies and similar technologies to enhance your browsing experience, analyse site traffic, and support our marketing efforts. For more information about the types of cookies we use and how you can manage your preferences, please see our

Cookies Policy page.

Third-Party Links

Our website may include links to third-party sites. We do not control these sites and recommend you review their privacy notices.

Updates to This Policy

We may update this privacy notice from time to time. The latest version will always be available on this page. Please check back regularly for updates.

Safe & Secure Shopping

Our website is SSL secured. Payment details are handled on secure, third-party pages—you never enter sensitive payment info directly on our site.

Booking Services

All online and face-to-face services (excluding workshops and parties, which are paid by invoice) must be purchased through our shop prior to booking. After purchasing, please email mel@hellobeautiful.style or use our contact form to arrange your appointment. Terms and conditions apply.

If you have any questions or concerns, please contact us at mel@hellobeautiful.style. We’re committed to keeping your data safe and your experience positive.