All women look good in black!

All Women Look Good in Black – Or Do They? Discover the Truth About the Worlds Favourite Shade

For decades, black has reigned supreme in women’s wardrobes. Coco Chanel famously championed the little black dress, turning what was once a colour of mourning into the ultimate symbol of chic, modern style. Fast forward to today, and many of us reach for black out of habit—it's easy, it’s slimming, it goes with everything, right?

But here’s the truth: black doesn’t flatter everyone, and it doesn’t always make us look or feel our best.

The Hidden Effects of Black

Black is often praised for its “slimming” effect, but it can also be harsh—especially as we age. Instead of lifting your features, black can cast shadows under the chin, accentuate tired eyes, and deepen lines, making you look more drawn or older than you are. It might hide lumps and bumps, but it can also hide your personality too, muting your natural vibrancy and individuality.

There is a huge body of teaching around the phycology of colour. Each shade effecting not only our emotions but the very chemistry in our bodies. Wearing black can drain your energy visually and emotionally, leaving us feeling heavy and not too dissimilar to how we feel on a cloudy overcast, rainy day.

While black is associated with sophistication and power, black is also linked to introspection and even a desire to shield oneself from the outside world. It’s no wonder that, for some, a wardrobe full of black can start to feel a little heavy.

Why Do We Love Black?

Chanel’s theory made black the ultimate fashion staple. It’s seen as timeless, versatile, and effortlessly cool. But just because it’s iconic doesn’t mean it’s universally flattering. In fact, for many skin tones and personalities, black can overwhelm rather than enhance.

Better (and More Flattering) Alternatives

If you love the ease of dark neutrals but want something softer and more flattering, consider charcoal grey or navy blue. Navy is just as versatile, but it’s gentler on most complexions and brings out the natural glow in your skin. Charcoal is another universally flattering option that offers depth without the harshness of true black.

These shades are still chic and classic, but they’re more forgiving—lifting the face, brightening the eyes, and letting your personality shine through. They’re also easier to mix with colour, so you can add pops of vibrancy without feeling “washed out.”

The Bottom Line

Black will always have its place in fashion, but it’s not the only answer. If you find yourself defaulting to black, try experimenting with navy, charcoal, or even some deep jewel tones. You might be surprised at how much more alive and confident you feel.

Curious about which colours suit you best?
If you’d like to discover your most flattering alternatives to black, book a Colour Consultation and unlock a wardrobe that truly lights you up.